Aesthetics for Men is Booming: A Growing Trend in Skincare and Self-Care
Over the past five years, the aesthetics industry has seen a significant shift: a rapidly increasing number of men are embracing skincare and aesthetic treatments. In our practice, men used to account for approximately 10% of our patient base, and over the last 5 years particularly, this has increased to 20-25%.
Once perceived primarily as a female domain, aesthetics for men is now booming, fueled by changing social attitudes, a desire for self-care, and advancements in skincare products and procedures tailored to male needs.
Changing Social Norms and Perceptions
One of the primary drivers of this trend is the shift in social norms around masculinity and self-care. Men are increasingly encouraged to prioritize their appearance and well-being, breaking away from traditional stereotypes that discouraged them from indulging in aesthetic treatments. This cultural shift is empowering men to invest in their skin health, just as women have done for years. Today, it’s not uncommon to see men openly discussing their skincare routines, sharing product recommendations, and frequenting dermatologists and medical spas.
The Rise of Social Media and the Pressure to Look Good
Social media has also played a crucial role in normalizing aesthetics for men. With platforms like Instagram and TikTok emphasizing visual content, there's a growing pressure to look good in every photo or video. Influencers and celebrities openly discussing their skincare routines and aesthetic treatments have further destigmatized these practices for men, making them more mainstream and accessible.
Advancements in Male-Focused Aesthetic Treatments
Advancements in aesthetic technology and products designed specifically for men have also contributed to this growth. The market now offers a range of treatments that cater to the unique needs of male skin, which tends to be thicker and more prone to certain conditions like acne and sensitivity from shaving. From body contouring treatments to help reduce fat, to Botox, fillers, laser treatments and customized skincare routines, men have more options than ever to address their aesthetic concerns.
A New Era in Men's Self-Care
The increasing popularity of aesthetics among men represents a broader movement towards self-care and wellness. Men are recognizing that taking care of their skin is not just about vanity; it’s about maintaining a healthy and confident appearance that reflects their overall well-being. As this trend continues to grow, it's clear that aesthetics for men is here to stay, marking a new era in inclusive self-care.
Men are no longer just watching from the sidelines—they’re stepping up and investing in their appearance, proving that aesthetics and skincare are for everyone.
At West Dermatology all our injectable procedures and initial consultations are performed by the highest authority in skin, Dermatologist Dr. Allison Sutton. With her exceptional skill and vast experience, you can be confident you're receiving care from a true skin expert.
Join one of Vancouver's most experienced dermatologist-led teams and discover the difference for yourself.
Book your appointment today by emailing us at info@westdermatology.ca or calling 604-428-6692. Your skin deserves the best, and we're here to provide it.